PSA Day

PSA DAY is now FULL.  Thank you for your interest in participating.  Did you know that you can still produce a PSA video with a CMAC membership? Contact Programming Coordinator Johnny (johnny@cmac.tv) to schedule a free 1-hour consultation to discuss the many options available at CMAC.

Are you a non-profit organization with an upcoming event you’d like to promote?  Do you want to inform the community about your non-profit services?  Non-profit organizations who serve the Fresno County area are invited to record a 30-second public service announcement at our Community Media Center. Registration begins Thursday, August 22nd.

As a community service, the CMAC staff will work with you to produce a 30-second PSA free of charge. Each participant will be assigned a one-hour time slot in our studio on Tuesday, September 10th (PSA Day). Your PSA will be aired on CMAC’s Public TV Channel (Comcast 93, AT&T 99), which can be seen in the cities of Fresno and Clovis, and parts of Merced, Madera, Fresno, Kings, and Tulare counties. PSAs will also be posted online so you can share them worldwide on your organization’s website, social media, or other online outreach efforts.

There are certain rules you must follow as a PSA Day participant. Please read through this web page before you sign-up. Contact CMAC’s Programming Coordinator Johnny Pecina at johnny@cmac.tv or 559-266-2622 with any questions.

Rules of Participation

– Participants must sign-up in person at CMAC on Registration Day Thursday, August 22nd at 6pm.  An online registration form will be available that evening in the event that all 12 spots are not filled.  Deadline to register is Tuesday, August 27th.

– CMAC staff will reach out to you within 48-72 hours to confirm your time slot for PSA Day on Tuesday, September 10th.  All attendees must show up at their reserved time at CMAC’s Community Media Center, 1555 Van Ness in Fresno.

– All participants must provide a 30 second script and a spokesperson as “talent” (this person can appear on-camera or off-camera). More information about these requirements can be found in our PSA Day Producer’s Packet.

– CMAC staff will also confirm any visual elements for your PSA. See our PSA Producer’s Packet for more info on visuals.

Example Video PSA

Watch the videos we produced for our last PSA to get an idea of what your PSA could look like:

Important Dates

– Thursday, August 22nd – Informational Session / Registration Day at 6pm at CMAC
– Friday, August 27th – Registration Deadline
– Friday, September 6th – Script and Content Delivery Deadline
– Tuesday, September 10th – PSA Day

Frequently Asked Questions

What if no one from my organization is available on PSA Day – September 10?
If you’re not available on Tuesday, September 10th, 2019, CMAC staff will be happy to make an appointment to discuss other opportunities. For further information or questions, please email CMAC’s Programming Coordinator Johnny Pecina at johnny@cmac.tv or call 559-266-2622.

What if no one from my organization is available on Registration Day – August 22 from 6pm – 7:30pm?
People who attend our registration event in-person will have a greater chance of securing a time slot for PSA Day. If you can’t make it in person, online registration will be available only if all spots are not filled on the same evening.

Is my organization qualified to participate in CMAC’s PSA Day?
Non-profit organizations that serve Fresno County are eligible to sign-up for PSA Day.

What is a public service announcement (PSA)?
PSAs are messages that educate and raise “public” awareness about “services” or important information. PSAs provide viewers information about available programs, activities, events or services of non-profit organizations.

What is CMAC’s PSA Day?
CMAC will provide staff and one-hour of studio time to help local non-profits create a 30-second high quality video PSA. CMAC will provide the finished PSA as a digital video file on a thumb drive for the non-profit to keep and use however they’d like. PSAs will also air on TV on CMAC’s Public Channel (Comcast 93, AT&T 99) and on CMAC’s website.

How long will it take to create my PSA?
Our production staff will make sure that creating the PSA will not take too much time out of your day and will be a fun and easy process. After you sign up, our staff will reach out to you to confirm your time slot. Time slots are one-hour long. Although you might not need all that time, we do not want to rush you though the process. You will have time to practice your script and record a couple takes. We can put the script in a teleprompter, so you can read it directly without the need for memorization.  CMAC staff will use the recorded studio footage and audio to edit all of the necessary visual elements together to create the PSA for you.

Previous PSA Day Participants

March 2019
Fresno Area Hispanic Foundation
Central California Adoption Services – Infant of Prague
Elder Abuse Services, Inc.
Court Appointed Special Advocates (CASA) of Fresno and Madera Counties
North Fresno Rotary
The Pi Shop
California Teaching Fellows Foundation
Common Space
Fresno County Bicycle Coalition
A Hopeful Encounter, Inc.

August 2018
The Salvation Army
GO Public Schools Fresno
League of Women Voters of Fresno
Fresno Building Healthy Communities
701 United
Heal One World
The Fresno Center
Tzu Chi Foundation
Fresno Reel Pride
Fresno Filmworks

March 2018
San Joaquin River Parkway and Conservation Trust
Central California Asthma Collaborative
Valley Center for the Blind
Community Link
Community Food Bank
Fresno Historical Society
Fresno Pacific University’s Center for Community Transformation
Fresno County Democratic Central Committee
Fresno County Public Library
Deaf and Hard of Hearing Service Center
Habitat for Humanity

Events

Studio Production
• Tue – Thurs – Oct 22, 23, & 24 – 6pm-9pm

Mixer: Makeup
• Sat – Oct 26 – 2pm-4pm

Podcasting
• Wed – Oct 30 – 6pm-8pm

Pre-Production
• Wed – Nov 6 – 2pm-5pm

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