PSA Day

PSA Day is now FULL.  We are now offering a free 1 hour consultation with you and your organization to discuss other opportunities and resources you can access with CMAC.  Please contact CMAC’s Program Coordinator Johnny Pecina (johnny@cmac.tv) or call 559-266-2622 to schedule your consultation!

Are you a non-profit organization with an upcoming event you’d like to promote?  Do you want to inform the community about your non-profit services?  Non-profit organizations who serve the Fresno/Clovis area are invited to record a 30-second public service announcement at our Community Media Center. Registration begins Tuesday, February 19.

As a community service, the CMAC staff will work with you to produce a 30-second PSA free of charge. Each participant will be assigned a one-hour time slot in our studio on Tuesday, March 19 (PSA Day). Your PSA will be aired on CMAC’s Public TV Channel (Comcast 93, AT&T 99), which can be seen in the cities of Fresno and Clovis, and parts of Merced, Madera, Fresno, Kings, and Tulare counties. PSAs will also be posted online so you can share them worldwide on your organization’s website, social media, or other online outreach efforts.

There are certain rules you must follow as a PSA Day participant. Please read through this web page before you sign-up. Contact CMAC’s Programming Coordinator Johnny Pecina at johnny@cmac.tv or 559-266-2622 with any questions.

Rules of Participation

Example Video PSA

Watch the videos we produced for our last PSA to get an idea of what your PSA could look like:

Important Dates

– Tuesday, February 19 – Informational Session / Registration Day at 6pm at CMAC
– Tuesday, February 26 – Registration Deadline
– Tuesday, March 12 – Script Delivery Deadline
– Tuesday, March 19 – PSA Day
– Tuesday, April 9 – CMAC delivers the finished PSA

Frequently Asked Questions

What if no one from my organization is available on PSA Day – March 19, 2019?
If you’re not available on Tuesday, March 19, 2019, CMAC staff will be happy to make an appointment to discuss other opportunities. For further information or questions, please email CMAC’s Programming Coordinator Johnny Pecina at johnny@cmac.tv or call 559-266-2622.

What if no one from my organization is available on Registration Day – February 19, 2019?
People who attend our registration event in-person will have a greater chance of securing a time slot for PSA Day. If you can’t make it in person, online registration will be available the evening of Tuesday, February 19.

Is my organization qualified to participate in CMAC’s PSA Day?
Non-profit organizations located within the city limits of Fresno or Clovis or that directly assist residents of Fresno or Clovis are eligible to sign-up for PSA Day.

What is a public service announcement (PSA)?
PSAs are messages that educate and raise “public” awareness about “services” or important information. PSAs provide viewers information about available programs, activities, events or services of non-profit organizations.

What is CMAC’s PSA Day?
CMAC will provide staff and one-hour of studio time to help local non-profits create a 30-second high quality video PSA. CMAC will provide the finished PSA as a digital video file on a thumb drive for the non-profit to keep and use however they’d like. PSAs will also air on TV on CMAC’s Public Channel (Comcast 93, AT&T 99) and on CMAC’s website.

How long will it take to create my PSA?
Our production staff will make sure that creating the PSA will not take too much time out of your day and will be a fun and easy process. After you sign up, our staff will reach out to you to confirm your time slot. Time slots are one-hour long. Although you might not need all that time, we do not want to rush you though the process. You will have time to practice your script and record a couple takes. We can put the script in a teleprompter, so you can read it directly without the need for memorization.  CMAC staff will use the recorded studio footage and audio to edit all of the necessary visual elements together to create the PSA for you.  The PSA will be completed and delivered to you by Tuesday, April 9, 2019.

Previous PSA Day Participants

March 2018
San Joaquin River Parkway and Conservation Trust
Central California Asthma Collaborative
Valley Center for the Blind
Community Link
Community Food Bank
Fresno Historical Society
Fresno Pacific University’s Center for Community Transformation
Fresno County Democratic Central Committee
Fresno County Public Library
Deaf and Hard of Hearing Service Center
Habitat for Humanity

August 2018
The Salvation Army
GO Public Schools Fresno
League of Women Voters of Fresno
Fresno Building Healthy Communities
701 United
Heal One World
The Fresno Center
Tzu Chi Foundation
Fresno Reel Pride
Fresno Filmworks

Events

Field Production
• Tues – Wed, Apr 9 & 10 – 2pm-5pm

iOS Field Production
• Thurs, Apr 11 – 2pm-5pm

Post Production: Premiere Pro
• Mon – Tues, Apr 15 & 16 – 2pm-5pm

MPV Pre-Production
• Tues, Apr 16 – 6pm-8pm

Post Production: Final Cut Pro
• Wed, Apr 17 – 2pm-5pm

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