This GivingTuesday, we ask that you consider helping us in our efforts to continue to provide people with the media tools and resources to share their stories. Your support helps us host media education programs, like our Youth Voices program and Media Literacy series.

Media education is important now more than ever.

Did you know nearly half of Americans get their news and information from social media? Media is everywhere and, with the accessibility of social media, it’s becoming easier and easier to find and spread disinformation.

This is why media education is so important. Media education is more than learning how to operate a camera or a microphone. It’s about understanding media messages, how they influence our world view and how we can become thoughtful, responsible media consumers and creators. Media education is critical to ensuring that everyone has access to technology and understands how to use it to participate in important civic conversations, get an education, find a job, and so much more.

CMAC helps bring media education to the Central Valley.

Since its launch in July 2020, our Media Literacy Series has reached over 15,000 views on YouTube. Our Media Literacy Workshop was our third most attended workshop this last year. Our third Youth Voices program was our most successful yet! After receiving over 50 applications, we were able to accept 12 students into the cohort.

Over the course of 14 weeks, these young filmmakers were guided through production training, learning the ins and outs of planning, producing and publishing video content. By the end of the cohort, each student had produced their own short documentary about a local issue that was important to them.

Many of our Youth Voices participants left the program feeling empowered to use their voice to make positive change. Ishan Singh said, “The foundation and concept of this program felt very special and enlightening to me because I had a place where my voice, opinion, and thoughts were heard.”

Through this kind of education, we can help students learn, not only how to share their own stories, but how to be engaged and take thoughtful action to make their communities better.

Ways to support CMAC:

1) Become a member, renew your membership, or gift a membership to someone special by visiting cmac.tv/membership.

2) Make a tax deductible donation to support our media education efforts. Donate to our Facebook Fundraiser or Instagram fundraiser or any time at cmac.tv/donate.

3) Create your own fundraiser for CMAC on your Facebook page or your Instagram page and share it with your friends!

Every little bit helps! Whether you can donate $5 or $100 dollars, we sincerely appreciate your generosity.

Thank you for the support!