Did you know your skin has its own built-in moisturizer? It’s called natural moisturizing factor or NMF. These are our natural humectants that help with skin hydration! I’ll explain some of the chemistry behind our natural NMF -- and why some have adequate NMF, while others don’t! If you have dry, rough skin, your NMF could be lacking! Subscribe for future videos that share tips and skincare ingredients for improving NMF.