This episode features Bruce Batti, a Central Valley native who became an Advertising Federation Hall of Famer. Batti, a Fresno State alum, has worked in the advertising industry in the Central Valley for 40+ years. He played nearly every role at Jeffrey Scott Agency (JSA) – from account manager to strategist to creative director to owner - and he and his wife Wendy recently sold the business after running it for 15 years. Batti has earned multiple awards and national recognition, but his passion lies in helping others through his work with dozens of nonprofits. Interview conducted on October 4th, 2023.