Join us as Kelly Stumpe, known as 'The Car Mom', shares her inspiring journey from retail auto to becoming a pioneering car reviewer for moms. Discover how Kelly recognized the need for family-centric car recommendations, focusing on practical features like cup holders and storage space. In this insightful conversation, Kelly delves into the challenges of balancing work and family life, offering valuable insights on managing guilt and prioritizing self-care. She discusses her unique approach to creative content, including engaging interviews with moms about their cars, and how it has resonated with her audience. Explore Kelly's experiences navigating the male-dominated automotive industry and the importance of building an engaged community. Hear about her plans for rebranding and website redevelopment, emphasizing the need for manufacturers to better understand and market to moms in the car-buying process.
